Facebook Ads

Facebook ads are more user-friendly to set up than Google AdWords because they can reach customers early in the buying process, even before they are aware of their preferences. In addition, it results in an immediate influx of traffic to your website, which is great for SEO.

For that, you need to determine your return on investment before you create your ad and pay for it. Although the cost per click is relatively cheaper and more efficient than some other social media platforms, if you’re not getting the intended revenue, then it’s probably not worth the effort.

You can generate sales leads by first creating the ad campaign and boosting the page. Once you’ve done that, you can set the target audience and budget for the ad. You can also customize the text and image of the ad. Select lead generation as an item, and it will walk you through the steps. The call to action will link to a form where you can collect information about the sales leads according to how you have set it up.

While the data changes depending on market dynamics and economic conditions, WordStream examined the performance of Facebook Ads for 256 of its US-based clients. They came up with many useful benchmarks. This can give you some guidance for your Facebook advertising campaigns. But the best option is to create your ad and tweak and retune it to see what works best.

Start with a base audience and then broaden it by adding one category at a time. You can also create multiple ads with different audiences related to your business goals. Monitor the ads and then choose one or two groups that have produced the best results and repeat this for your next ads.

You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your website if you manage your website or if you ask your website administrator to do it for you. Facebook Pixel is a piece of code that you can implement on your website, allowing you to track traffic on your website. It’s important to test and confirm whether your pixel is firing correctly after you’ve set it up.

Images with people fare better than others. That’s why many advertisers showcase the employees behind your business when creating Facebook ads. Also, unique and fun images with personality work well for some businesses. Use your judgement and discretion when choosing images as they may clash with your company’s brand.

You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your website if you manage your website or if you ask your website administrator to do it for you. Facebook Pixel is a piece of code that you can implement on your website, allowing you to track traffic on your website. It’s important to test and confirm whether your pixel is firing correctly after you’ve set it up.

There are eight ad formats on Facebook. They are video ads, story ads, photo ads, carousel ads, messenger ads, collection ads, slideshow ads and playable ads. Using the right format for your ad is just as important as the ad text and imagery. Take advantage of all these formats and see what they have to offer.
Expectations and results from Facebook ad campaigns vary depending on ad quality, investment, industry, budget, target audience and many more variables. The only way to determine the exact effectiveness of Facebook advertising for your business is to put in the effort, create ads using the guidelines and try it out and then monitor the results.

Once you’ve set your ad targeting based on geographic location, interests, groups, gender, income level, etc., you basically give up control over exactly where your ads appear. However, Facebook has a great feature on the Manage Ads page where you can review the list of URLs where your ads were shown. Facebook recommends that you update this list every 30 days by blacklisting the URLs where you don’t want your ads to appear.