For an industry still in its infancy, the global growth of digital marketing has lead to an explosion of SEM events. In fact, the global growth of digital marketing has been so rapid that in 2013, the number of digital marketing events was at its peak.
In this blog post, you will learn about the three primary phases of launching and running a digital marketing event: planning, organizing, and managing. You’ll also learn about the different types of events and the types of events that best suit your industry.
What is SEM event?
A SEM event is an organization’s execution of a digital marketing campaign. SEMs are intended to be events where brands and websites are exposed to each other rather than in-store encounters.
For example, if your company wants to create a digital product review site, you will create a SEM event. You will market your site to a large audience of potential customers, who will in turn purchase your product.
You might create a digital event to spotlight specific products, like your new product launch or the benefits of your existing product. Digital events are also known as influencer events.
Planning a SEM event is crucial, as it will determine which types of events you should create. The first is influencer events, which are events where only the most influential personalities are able to participate.
You will often see these as social proofing events, where the selected individuals are exposed to a large number of potential customers and are able to give favorable reviews of your brand.
You will have complete control over the content and format of your events, though. You can decide whether to publish content on your website, on your blog, or on a social feed. You will also decide whether you want to hold an online event or an online event at a nearby location.
You can choose the best location for your events, as well as the most effective marketing strategy.
Planning SEM events
SEM events usually involve a centralized event location, as well as multiple location-specific sites where attendees can participate in the event and write about it. You will also likely have a website and social media pages that will be used by attendees.
Some events will also have live streams, where a large audience can watch the event from the comfort of their own home.
Some events will also have photographers and other photo interpreters on-site, who can take photos of the event and share them with the world.
This type of content will likely be featured on your website, blog, and social feed. At times, you may decide to include videos as part of your event, or have an online segment where people can watch live video of the event.
You are also not limited to just creating digital content. You can also create print or printed materials, and even have separate events for the media and the public.
Organize SEM events
SEM events are held online, in-store, or on a remote location. They are often linked to and supported by a social media platform, like Instagram or Twitter. You can organize or host your events in-house, or outsource them to a third-party. Also, you can create your own event management platform, like Keepass or Mixpanel.
You may decide to go with a management platform, as there are many benefits to having your events managed by a professional. You can choose between management via Google Apps for Business and Google Apps for the Google Home device.
You will also likely have an event calendar, which will help you keep track of your events and know when they should be added to your calendar.
You can use these tools to create a spreadsheet with all of your events, as well as an overview of what is happening at each event. You can also use these tools to create a visual calendar, which is great for keeping track of events and sending alerts about when they should be added to your calendar.
You can use these tools to create a spreadsheet with all of your events, as well as an overview of what is happening at each event.
Manage SEM events
SEM events are held online, in-store, or on a remote location. They are often linked to and supported by a social media platform, like Instagram or Twitter. You can organize or host your events in-house, or outsource them to a third-party. Also, you can create your own event management platform, like Keepass or Mixpanel.
You may decide to go with a management platform, as there are many benefits to having your events managed by a professional. You can choose between management via Google Apps for Business or Google Apps for the Google Home device.
You will also likely have an event calendar, which will help you keep track of your events and know when they should be added to your calendar.
You can use these tools to create a spreadsheet with all your events, as well as an overview of what is happening at each event.
You can also use these tools to create a visual calendar, which is great for keeping track of events and sending alerts about when they should be added to your calendar.
And, of course, differential SEMs
SEMs are intended to be events where the selected individuals are exposed to a large number of potential customers. You will have complete control over the content and format of your events, though. You can decide whether to publish content on your website, on your blog, or on a social feed. You will also decide whether you want to hold an online event or an online event at a nearby location. You can choose the best location for your events, as well as the most effective marketing strategy.
The following are some of the most popular types of events in the digital marketing industry:
Video: You will see video probably more often than any other type of digital event, especially if it is related to your product or service. This is great for researching your market and getting a head start on building a profile for yourself.
Image – You will see image ads on most digital platforms, and you will also see them on The New York Times, Google, and Binance. If you are looking to build brand authority and earn free products, this is a great opportunity to do so in a big way.
Text – You will see text ads on most digital platforms, along with other visual ads, like Google Search and Bing Ads. These ads allow you to create a brand experience without having to go through the effort of putting text ads on your website or blog.
Summing up
SEM events are used by brands and businesses to expose their customers to other brands, products, or services. These are great for building brand authority and building relationships with potential customers.
This article is only a small taste of the many types of digital marketing events you could host. Pick the right type of digital event and you can create an enriching digital experience for your customers, brands, and businesses. You can read more on our SEM services.
