Search engine services
We help develop the best search engine optimization and search engine marketing strategies. Ginx media provides web analysis and research to prove the proposed concept. We work strategically and based on quantitative analysis of the market.
Search Engines
People search for information every day, and search engines are the most appropriate way to reach your target audience. For example, Google has the highest conversion rate among all other social networks and search engines. People know what they are looking for and you have to be the first one they see.
Search Engine Strategies
Search engine ranking requires smart methods. The first and most important factor is information analysis. GINX media is founded by search engine specialists with an understanding of technical infrastructure and AI. We use our experience to create affordable campaigns that provide high conversion rates.
Analysis Methods
Most website visitors go in through search engines. Data collection is used to understand users’ behavior, improve the user journey, further improve and customize the marketing campaign.
How search engines work?
Search engines index hundreds of billions of pages using their own web crawlers. The term “search engine robots” or “spiders” is often used to refer to these web crawlers. A search engine navigates the web by downloading web pages and following the links in them to find new pages that are available.
The goal of the search engine algorithm is to deliver relevant, high quality search results that quickly answer the user’s query.
The user then selects an option from the list of search results, and this action, combined with the following activity, contributes to future learning that may influence future search engine rankings.
Are search engines biased?
Algorithms used to evaluate, sort and rank search query results are inherently biased – they prioritize results that meet certain criteria. The index contains all the URLs detected and a number of critical signals that indicate the content of each URL, such as:
– The keywords discovered in the page content – what topic does the page address?
– The type of content that has been ticked (using Schema microdata) – what is on the page?
– The freshness of the page – how recently was it updated?
– The past user engagement of the page and/or domain – how do people interact with the page?
– Get backlinks. Google emphasises pages that have a large number of other pages linking to them to identify material that is both popular and authoritative.
Why search engines are popular?
Search engines basically act as filters for the vast amount of information available on the Internet. They allow visitors to quickly and easily find content that is truly valuable or interesting, without having to wade through a sea of unnecessary web pages.
However, bear in mind that search engines are unreliable sources of data for studies aimed at reconstructing historical data. This unreliability is not due to unstable search engines. On the contrary, it is their operational stability in updating the Internet in a systematic way that is the cause. We show how Google and Altavista systematically shift the timestamps of web documents stored in their databases from the distant past to the present and very recent past. In addition, they delete documents. We show how this degrades the quality of the information. Search engines constantly reconstruct competing present scenarios, which include their view of the past.
When search engines use factors such as geographical location?
Search engines use geolocation, IP addresses and location-based search terms to create tailored results called local search. These searches show results based on your location and this will be different for users from different countries and cities.
Search engines use location-based searches to give you results that will help you find a product or service that is close to you or at least in the same city that you are looking for.
What is search engine marketing?
There are two main strategies to ensure that a website ranks high in the major search engines for relevant key phrases: sponsored search (commonly known as pay per click or PPC) and organic search engine optimisation (SEO). Organic SEO typically provides the best long-term results and the highest return of the two, for the simple reason that internet users are four times more likely to click on an organic search result than they are to click on a PPC ad on the same results page.
How search engine marketing is used?
Search engines are the primary source of information for most people. It is the most direct and engaging way for people to search for information online. For example, 70% of the population searches Google for things like information, products or even the nearest service provider. That said, the company that ranks highest in search results has a huge advantage over its competitors.
As mentioned earlier, there are two main methods of marketing on search engines. Firstly, search engine optimization (SEO), it provides organic traffic on a regular basis and it is the methods and practices that webmasters follow to place their website in the top results. Secondly, paid search engine marketing (SEM), is the method of creating advertising campaigns using Google AdWords to target specific search queries and segments of the population. While both methods are useful and have their benefits, each is used in different circumstances and can be of different benefit depending on the business model or the segments being targeted.